Yes, i had a comment from a good friend, who told me that the idea developped about quality recently was obviously making sense. Thank you for this comment by the way, this permits me to explain more clearly what i meant :)
Obvious indeed, he reminded me of the 4 P (that well known rule of marketing, about placing your product strategically thinking about : Product, Place or Distribution, Promotion and Price).
Indeed, yes. But what is not, is that in the end, wineries can become so passionate about their wines and so sure of their own quality, that they forget about the 4P, and end up trusting their quality will do the job.
My warning is : running a business with passion and enthusiasm mustn't hide the strategic side of the business. Balance might be a good key...
2 comments:
Hi Nelly
I agree with the basis of the four P's but over the coming years I trust the other more important P's take Precedent over them all.
If you ignore the largest P being the "P"erson or the "P"eople then all the other P's amount to just a pile of pee.
And believe it or not without the P of Passion it is difficult to maintain and Pursue the other P's.
And wineries and wine makers unfortunately are sometimes a little too Precious, Pretensious, Posturing and or Pretending to be Pious to Perfom the Process Properly of the Practical P's.
Some last P's - Prosperity and Profit, but these should only come after Properly looking after your People and Place.
That's Putting it Politely
Ciao Bella
Hi,
Yes, I have to agree the P 'People' is determinant. But maybe it is actually translated in the Product and in the Promotion.
If you make your wine as the passionate person that you are, this shows in the Product.
When you talk about your wine, putting all your heart in your speech, your Promotion is done through your Personality.
The P 'People' is therefore not new, as already taken in account in Product and Promotion. Finally it makes your wine a personal product - from you to the perception your audience has of you.
Thanks!
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