Menu

Monday, August 25, 2008

Note sur le gout

Have you ever thought about these tasteless tomatoes you find at the supermarket ? Why are they for sale? Because consumers want to buy tomatoes that have regular shapes, are easy to cut, and not floppy. Tasteless apples? Same, they have to have regular shapes, must be crunchy, and not have any imperfection in their pigmentation.
Pre-conclusion: people are actually ready to pay for tasteless veggies because they are more convenient.
Or maybe there is something else (out of the economical situation of supply and demand, let’s not get into that as it’s not at all the purpose of this note). For example - Why do some people prefer peaches to nectarines? A simple observation: these two fruits have a very similar taste, people would eventually say they like both, however you have the peach against the nectarine addicts.
If this is not the taste, then what? The texture of the flesh: one soft, the other crunchy; the texture of the skin: one naked and waxed, the other velvety and smooth; the colour : one shinny and bright, the other pastel with a vale.
Conclusion: Texture and colour are complete components of the “taste” factor, and can easily win over the flavour itself.

No comments: