Few days in Tuscany…

In Maremma, at Podere San Cristoforo:

In Toscana for two weeks. What a joy! I’m here to help a friend during his harvest. In the boutique winery of Podere San Cristoforo of Lorenzo Zonin. Beautiful treasure of a vineyard, full of warm colours and of passion for the vineyard and the wine. I have a wonderful feeling of plenitude and happiness. Work happens, but time is taken, and every task is done with pleasure and without an ounce of stress, in real simplicity. There is a complete harmony between Lorenzo, his head winemaker Davide and winemaker Eugenio – the flow in the work and sequences of tasks is fluid, they help and listen to each other. All the energy is concentrated into having an enjoyable time making the wine they really feel enthusiasm and love for.

Am I not lucky to have met them? Indeed i am! Now have a look at: http://www.poderesancristoforo.it/

Taken in the action of the harvest...

Few photos taken in the last week at Podere San Cristoforo. http://www.poderesancristoforo.it/

The 4 Ps indeed...

Yes, i had a comment from a good friend, who told me that the idea developped about quality recently was obviously making sense. Thank you for this comment by the way, this permits me to explain more clearly what i meant :)
Obvious indeed, he reminded me of the 4 P (that well known rule of marketing, about placing your product strategically thinking about : Product, Place or Distribution, Promotion and Price).

Indeed, yes. But what is not, is that in the end, wineries can become so passionate about their wines and so sure of their own quality, that they forget about the 4P, and end up trusting their quality will do the job.

My warning is : running a business with passion and enthusiasm mustn't hide the strategic side of the business. Balance might be a good key...